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Baker’s Chocolate, 1938 on Flickr.

Click image for 1008 x 1297 size.
https://www.flickr.com/photos/gatochy/8982847647/in/set-72157594350943277/
“Social Hit!
Ice Box Cake rich and luscious with Baker’s Chocolate!
Look for the ‘Baker Chocolate Girl’ trade-mark on the package to get America’s finest chocolate - the quality famous since 1780. Baker’s Chocolate has extra richness which gives mellower, more luscious flavor and color. A product of General Foods.
How ‘that little Mrs. Bundy’ got to be ‘such friends’ with the banker’s wife!
I’m nervous! Mrs. ‘Banker’ Jones is coming with the club comittee that meets at my house tomorrow. They say she’s awfully stiff and snobbis
Serve that wonderful ice box cake you make, it’ll break the ice!
Well, I believe that completes our business
Don’t go, ladies, I want to give you some refreshments
I’m on a diet!
Oh my! I can’t resist that - diet or no diet! Wherever did you learn to make chocolate ice box cake with such gorgeous color… so really chocolaty!
Well, of course, only Baker’s Chocolate will do it, Mrs. Jones. It’s so much richer than any other!
I’ve enjoyed this so much! Now remember - you’re to have tea with me tomorrow and give me some more of your wonderful chocolate recipes!
Yes! You’ll like them, I know, because Baker’s Chocolate always gives grander flavor - so much more moist and tender and really rich-tasting!
The winner!
Baker’s Cocoa has the richest, most delicious flavor!
Baker’s Cocoa was the favorite recently when hundreds of women judged cocoa in a ‘blind’ test. In Hot Cocoa, Cold Milk Shake and every recipe calling for cocoa, the big majority of these women found that Baker’s Cocoa gave ‘finer flavor and color’. Baker’s Cocoa is richer. Fr generations it has been ‘America’s finest cocoa’.”
Scanned from Taschen’s "All-American Ads of the 30s".

Baker’s Chocolate, 1938 on Flickr.

Click image for 1008 x 1297 size.

https://www.flickr.com/photos/gatochy/8982847647/in/set-72157594350943277/

“Social Hit!

Ice Box Cake rich and luscious with Baker’s Chocolate!

Look for the ‘Baker Chocolate Girl’ trade-mark on the package to get America’s finest chocolate - the quality famous since 1780. Baker’s Chocolate has extra richness which gives mellower, more luscious flavor and color. A product of General Foods.

How ‘that little Mrs. Bundy’ got to be ‘such friends’ with the banker’s wife!
I’m nervous! Mrs. ‘Banker’ Jones is coming with the club comittee that meets at my house tomorrow. They say she’s awfully stiff and snobbis
Serve that wonderful ice box cake you make, it’ll break the ice!
Well, I believe that completes our business
Don’t go, ladies, I want to give you some refreshments
I’m on a diet!

Oh my! I can’t resist that - diet or no diet! Wherever did you learn to make chocolate ice box cake with such gorgeous color… so really chocolaty!
Well, of course, only Baker’s Chocolate will do it, Mrs. Jones. It’s so much richer than any other!
I’ve enjoyed this so much! Now remember - you’re to have tea with me tomorrow and give me some more of your wonderful chocolate recipes!
Yes! You’ll like them, I know, because Baker’s Chocolate always gives grander flavor - so much more moist and tender and really rich-tasting!

The winner!
Baker’s Cocoa has the richest, most delicious flavor!
Baker’s Cocoa was the favorite recently when hundreds of women judged cocoa in a ‘blind’ test. In Hot Cocoa, Cold Milk Shake and every recipe calling for cocoa, the big majority of these women found that Baker’s Cocoa gave ‘finer flavor and color’. Baker’s Cocoa is richer. Fr generations it has been ‘America’s finest cocoa’.”

Scanned from Taschen’s "All-American Ads of the 30s".

Filed under 1930s food american

4 notes

1961 Food Ad, Borden’s Instant Whipped Potatoes by classic_film on Flickr.

First sentence of advert:
“Borden’s flavor-flakes capture the good natural taste of fresh-cooked whipped potatoes …No other instant is made the same quick, gentle way that holds the good potato flavor.”
Published in Life magazine, April 14, 1961, Vol. 50 No. 15
Fair use/no known copyright. If you use this photo, please provide attribution credit; not for commercial use (see Creative Commons license).

1961 Food Ad, Borden’s Instant Whipped Potatoes by classic_film on Flickr.

First sentence of advert:

“Borden’s flavor-flakes capture the good natural taste of fresh-cooked whipped potatoes …No other instant is made the same quick, gentle way that holds the good potato flavor.”



Published in Life magazine, April 14, 1961, Vol. 50 No. 15



Fair use/no known copyright. If you use this photo, please provide attribution credit; not for commercial use (see Creative Commons license).

Filed under 1960s food american

3 notes

Scanned from "Kitchen Kitsch - Eat & Drink in America".

"Design for Living… Graciously

With a new Roper Gas Range

Alltrol ‘center-simmer’ top burners are much faster… more efficient… ideal every way

'Bake-master' ovens pre-heat faster… Bake and roast while using less fuel

'Roper-glo' broiler burners broil big, thick steak in 10 minutes or less

Built to ‘CP’ standards

'America's Fines'… performance proves it!

The great new Roper automatic gas ranges provide a carefree cooking service that’s superior in every respect. Utilizing Gas, the nation’s favorite fuel, they assure the ultimate in speed, cleanliness, convenience and economy. More than 69 years of gas range manufacturing experience has contributed to the host of exclusive Roper features you can enjoy today. Choose your new Roper from the most complete line of gas ranges in the industry. Write for Free Folder T. Ask your Roper retailer about these new beauties.

Rope Gas Ranges - Roper Gas Ranges in Decorator Colors - Rope ‘arRANGEable’ Built-In Gas Cooking Units - Rope ‘Dry-Aire’ Gas Clothes Dryers”

Scanned from "Kitchen Kitsch - Eat & Drink in America".

"Design for Living… Graciously

With a new Roper Gas Range

Alltrol ‘center-simmer’ top burners are much faster… more efficient… ideal every way

'Bake-master' ovens pre-heat faster… Bake and roast while using less fuel

'Roper-glo' broiler burners broil big, thick steak in 10 minutes or less

Built to ‘CP’ standards

'America's Fines'… performance proves it!

The great new Roper automatic gas ranges provide a carefree cooking service that’s superior in every respect. Utilizing Gas, the nation’s favorite fuel, they assure the ultimate in speed, cleanliness, convenience and economy. More than 69 years of gas range manufacturing experience has contributed to the host of exclusive Roper features you can enjoy today. Choose your new Roper from the most complete line of gas ranges in the industry. Write for Free Folder T. Ask your Roper retailer about these new beauties.

  • Rope Gas Ranges - Roper Gas Ranges in Decorator Colors - Rope ‘arRANGEable’ Built-In Gas Cooking Units - Rope ‘Dry-Aire’ Gas Clothes Dryers”

Filed under home appliances american