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De Soto, 1937

De Soto, 1937

Click image for 760 x 1000 size.

https://www.flickr.com/photos/gatochy/8982847891/in/set-72157594350943277/

Scanned from Taschen’s "All-American Ads of the 30s".

"Wake up and drive the smartest car of 1938!

Alice Faye skims over the hills back of Hollywood in her big new De Soto

A beautiful girl and a beautiful car - both going places! Wherever you look you’ll find it’s true - smart people are picking this wonderful new De Soto!

The answer? Simple as ABC. Today. De Soto gives you funewear features at small-car cost. Superb appearance… the luxury of a ‘cushioned’ ride… thrilling performance… and plenty of room for six people!

You get ‘lightening-fast’ pick-up with the improved 93-h.p.. ‘Economy Engine.’ Easier shifting and easier steering no ‘road-shock’. Bigger hydraulic brakes stop you quickly, surely. You ride in a safety-steel body rubber-mounted on a stronger, heavier frame. This new De Soto gives you plus-value, right straight through!

Yet this big car is priced just above the lowest… and costs no more to run than most small cars! Don’t wait any longer - see your De Soto dealer now! De Soto Division of Chrysler Corporation, Detroit, Michigan.”

Filed under american transports 1930s

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Johnson’s Baby Powder, 1920

Scanned from Taschen’s "All-American Ads of the 20s".

"For Every Mother’s Baby - the Powder Nurses Use

A baby’s skin is so soft and delicate that only a powder of highest recognized purity and value should be used.

In Maternity Wards and Baby Clinics, Johnson’s Baby Powder is first choice. For ever thirty years, nurses have employed its cooling and soothing virtues.

Johnson’s is a scientific preparation - a product of the world’s largest makers of surgical dressings. Naturally it is superior to ordinary talcum and more beneficial to the tender skin of babies - fidgety, restless babies especially.

Johnson’s Baby Powder
Best for Baby - Best for You

How does your baby rest? A dusting of Johnson’s, among the soft folds of flesh, has an unusually soothing effect on irritations, easing the delicate nervous system and promoting perfect rest. Next time baby frets, or is wakeful, be sure to try Johnson’s.

Two cans of Johnson’s in one house are not too many. The square can is handy to use; the purity and fragrance appeal to the entire family.”

Johnson’s Baby Powder, 1920

Scanned from Taschen’s "All-American Ads of the 20s".

"For Every Mother’s Baby - the Powder Nurses Use

A baby’s skin is so soft and delicate that only a powder of highest recognized purity and value should be used.

In Maternity Wards and Baby Clinics, Johnson’s Baby Powder is first choice. For ever thirty years, nurses have employed its cooling and soothing virtues.

Johnson’s is a scientific preparation - a product of the world’s largest makers of surgical dressings. Naturally it is superior to ordinary talcum and more beneficial to the tender skin of babies - fidgety, restless babies especially.

Johnson’s Baby Powder Best for Baby - Best for You

How does your baby rest? A dusting of Johnson’s, among the soft folds of flesh, has an unusually soothing effect on irritations, easing the delicate nervous system and promoting perfect rest. Next time baby frets, or is wakeful, be sure to try Johnson’s.

Two cans of Johnson’s in one house are not too many. The square can is handy to use; the purity and fragrance appeal to the entire family.”

Filed under hygiene american 1920s household products