Lux Toilet Soap on Flickr.
Found in blog Trouble in Paradise.
Click image for 665 x 900 size.
“New… the toilet soap ‘as delicious as French soap’ that has captured America
Yesterday, 50c for a French toilet soap… Today the same luxury for 10c…
From France comes the gift of a Smooth Skin
Magic, fragrant lather! So satiny and firm - this new, different soap you asked us to make.
‘We just can’t pay extravagant prices for imported soaps,’ you told us, ‘but the French do know what makes one lovely. Please make a soap just as wonderful - but not nearly so costly! One that will make our skin feel the same way, smooth, delicious!’
So we made Lux Toilet Soap.
Made it quite differently from the white soaps you are used to.
Made it by the very method Frence uses for her finest toilet soaps. The whole world has looked to France for fine toilet soaps. For centuries ago she knew that her marvellous powders and perfumes lose their magic unless the skin itself is exquisite. And how grateful you were for the soaps she made - your skin felt so satin smooth, so exquisite.
Now the same famous French method makes Lux Toilet Soap beneficent to your skin. Makes it firm, fine-textured like the lovely skin it tends. Bubbling, caressing lather - hard water on the Continent taught the French the secret of Lux Toilet Soap’s instant, ample lather.
France with her passion for loveliness - America with her genius for achiement! You have Luz Toilet Soap for just ten cents.
Ten cents - yet your experienced fingers recognize instantly the things you loved in fine French soaps, Lux Toilet Soap breathes Frence even in the delicate, delicious fragrance. But it is generous, American in value! You can get this savon the toilette wherever soap is sold. Lever Bros. Co., Cambridge, Massachusetts.
For face, hands & bath - 10c
Lux Toilet Soap
‘It is just what we longed for’
Instant abundant lather - always”