Wetteray, Welch’s Grapelade, 1921 on Flickr.
Scanned from Taschen’s "All-American Ads of the 20s".
Click image for 670 x 874 size.
“It is so easy to make this picture a reality on your breakfast table tomorrow morning.
Order a jar of Welch’s Grapelade from your grocer today. Then ask the genius of your kitchen to make a plate of piping hot seven o’clock muffins.
In the tart-sweet taste of Grapelade you can picture the ripe clusters of fruit as they hang heavy on the vines in mellow October sunshine.
Grapelade in ripe grapes - the whole grapes, juice and all, go into it - only seeds and skins are removed and the acid crystals taken out by our patented process. And only pure sugar is added. This leaves Grapelade velvety smooth, rich and delicate in flavor. Grapelade is not a by-product.
Not only is Grapelade an excellent spread for bread, toast, muffins and griddle cakes but it is a splendid sauce for meats, a colorful filling for jelly roll and other pastry and a new idea for ice cream and puddings.
Grapelade is sold by grocers in 15 oz. glass jars and 7 oz. tumblers.
Send for a Grapelade recipe folder
The Welch Grape Juice Company, Westfield, N. Y.
pure fruit spreads
All Welch Quality
Ask for them at your grocer’s
the pure grape spread”