General Electric, 1930 on Flickr.
Scanned from Taschen’s “All-American Ads of the 30s”.
Click image for 669 x 872 size.
“Mazda Not the name of a thing but the mark of a research service
Use General Electric Flametint and inside colored Mazda lamps to Paint with Light
The magic brush of the theatre is light. Use it freely in your own home to achieve the softness and beauty which make the Land of Make-Believe so attractive from ‘out in front.’ Ask your dealer in General Electric colored and decorative Mazda lamps to show the following:
Flametint lamps, whose mellow glow makes you think of candlelight and the ruddy warmth of an open fire. No living room really lives until its deep, easy chairs and cushion-piled couches are supplemented with the beckoning comfort of flametint. Paint with them for better living.
Decorative Lamps to give the final touch to modern decoration. Smart as Paris. New as tomorrow’s sunshine. Unusual as an illustration by Erté. Every woman will think instantly of a dozen places to use them effectively because they are as beautiful unlighted as lighted.
Colored Lamps in a complete symphony of beauty - from the muted tone of pale ivory to the lusty notes of red and green suggestive of cheerfully painted breakfast rooms and gaily cretonned sun-rooms.
Expensive? Only a few cents more in most cases over the price you ordinarily pay for the famous standard line of inside-froasted Mazda lamps which fill so many of your lighting needs. Inexpensive to burn as well. And remember, they come in the familiar blue carton. National Lamp Works of General Electric Company, Nelo Park, Cleveland, Ohio.”
