Hinds Cream, 1929 on Flickr.
Scanned from Taschen’s “All-American Ads of the 20s”.
Click image for 644 x 874 size.
“‘Don’t stare at me like that’…
Her own husband, who hadn’t known for years whether a gown was worn for the first of twentieth time, staring at her - a hard, appraising stare that hurt.
‘What’s the matter with your face?’ he asked in the kindly way of husbands. ‘Looks rough. Your face and neck used to be as smooth and young as your shoulders.’
If he had noticed, what about the critical world? Was that the reason other men seemed less interested than they used to be - why other women were no longer envious?
Many a woman keeps up a joyous front when in reality she’s terribly dismayed about this first break in her youthful looks. Her face, which has always been so dewy fresh, is beginning to look parched - actually coarse in spots. ‘Why is it?’ she thinks worriedly. ‘And what can I do about it?’
When you come right down to it - why does the face grow old so much earlier than the shoulders? Because it’s exposed. It weathers! The texture of the skin on the protected part of your body is exquisitely smooth and soft, isn’t it? Compared with it, your unprotected face and hands and neck look years older. Weathering has made that difference. Weathering ages everything.
Sunscorch is a violent form of weathering
At this time of year the skin is exposed to the sun. Sunshine in moderation is good - but violent sunburn parches the skin of its natural moisture. Dries it of its lustrous youth. Makes it harsh and old-looking.
When your skin gets sunscorched, smooth on Hinds Honey & Almond Cream. It takes out the heat. Makes the skin soft and fresh and cool once more.
But better even than that, Hinds Cream prevents sunscorch. Before going out just smooth on Hinds Cream. And powder over it. Then, though your skin may turn a glorious golden tan, it will never get painfully red and sunscorched. It will keep its softness and freshness, its look of youth.
Hinds Cream protects from all other weathering, too - from dust and wind, from cold and heat, from smoke and grime.
This fragrant liquid cream sinks deep, deep into the skin. It cools and relieves sunburn, yes. But it also softens and freshens right down to the deep, underlying tissues. Makes your skin as softly, naturally moist as nature meant it to be - and keeps it so. Use Hinds Cream today, tomorrow, every day, and you need never fear the aging effects of weathering. And if your skin has become a little rough, a little coarse, a little older, you’ll find that Hinds Cream puts back the moisture and so makes your face clear and fresh and smooth once more.
Hinds Cream is simple to use
Before going outdoors, use it as a base for your powder. (It gives a marvelous, velvety finish.) Smooth it into your skin at night, and again in the morning - all your skin will absorb. During the day, when freshening up, go over your face with it.It’s the sane, the simple, the common-sense way to combat day-to-day exposure.
And your hands and neck - don’t forget them. They weather just as much as your face. Hinds Cream softens and protects then even as it does your face. When smoothing it on your face, smooth it on your hands and neck, too. Then your skin will be safe. For weathering cannot damage the skin protected by Hinds Cream.
Send for the sample bottle
If you wish, we will gladly send you a generous sample bottle of Hinds Cream. When you see how fresh, how sweetly soft it leaves your skin, we know you will be convinced. Even a week will show some improvement; although, of course, it is the constant day-by-day use that brings real results. Use the coupon now, while you think of it. It will bring you by return mail a free sample bottle of Hinds Cream to try.”
